VK LED Lighting\VK Hellas Electric SA created since 1978, is one of the most well-known brands in the market of lighting and installations for retail and wholesale, not only in Greece but also in Europe.
My collaboration started in 2013 where I was the first to create the creative department. My duties apart from the creation and implementation of the Corporate Identity, were also the coordination of the department, the communication with the external technical and packaging production collaborators local and abroad (Europe & China). The scope of my work spanned to the entire identity redesign, product illustration, repackaging, product catalogue layout redesign, website layout redesign, graphical preparation of the website, social media content, newsletters, advertising, printed and digital campaigns as well image editing, retouching of all photos integrating company’s products, product sketches, catalogue translation in english, plus many more.
The visual language assigned to this brand, through the process of rebranding, is based on elements of refracting light and Purple colour which is a characteristic of led lighting that saves energy for 50.000 hours and has good indoor applications. The campaign “Inspired by Life” for the series of the year 2014, is resembling company’s products as part of nature life under a minimal design.
Brand Identity Redesign, Packaging, Product Catalogue layout design, Advertising.