"Everything for my baby" - Windeln.de was founded in 2010 according to this motto and has developed into one of the leading online retailers for baby and children's products in Europe. The company runs a successful cross-border e-commerce business with customers in China.
My role as the only person in this position was to implement a wide range of tasks in close collaboration with the sales and marketing department, such as creating a set of new banners (static and animated) for all user devices deliverable on the same day, online promotion campaigns, action newsletters, special and lifecycle newsletter, as well as advertising material.
Furthermore, I was responsible for designing the layouts of the online shop and magazine, the graphical preparation of the webpages (taking into account mobile devices too), the support of CRM and promotion campaigns, the setting up of the social media campaigns, as well as revising and maintaining the CI for all affiliates, including all templates and style guides.
Conception, Implementation, Support, Web landing pages, Web banners, CI design, Pattern design.